Display &
Programmatic.

Highly targeted and trackable with mass reach across the best publishers in the world, ensuring your ads are actually seen rather than just served.

The Drum Recommends
Rating – Media

“Not just a thorough understanding of the media channels available but all of the insights
required to implement a genuinely integrated and effective approach.”

DRUM RECOMMENDS REVIEW

94%

Intelligent Planning.

REACHING YOUR AUDIENCE

To connect and engage your audience on thousands of high-quality websites and apps, we have a custom built Data Management Platform, to ensure we can target the same audiences seamlessly across different online platforms. This allows us to reach the right audience and premium placement across a network of trustworthy, brand-safe sites. To attract new customers, our high impact, on-brand, dynamic creative reflects their product interests and we tailor messages to each audience according to their level of engagement.

Digitally Integrated.

Tracking behaviour

A web user switches quickly between sites, platforms and apps so we need to see the whole picture to fully realise the effectiveness of programmatic. On our Data & Analytics page you can see our reporting methods: how programmatic influences customer behaviour throughout the purchasing funnel and how it complements and supports the other media channels.

Analytics Focused.

Cost-efficiency delivered

Using prospecting and retargeting as a twin strategy means your advertising spend can be used to greater, more cost-efficient effect. Replicating audiences across other channels (both on and offline) that are featured on your media schedule to attract new, relevant people, and increasing the lifetime value of every prospect, turns curious visitors into customers.

We are your People.

Power in numbers

We will deliver technically sound, highly performing, brand-safe campaigns that will be explained to you in clear, real terms. We know that this powerful, exciting, technical world has fallen foul of dark arts. But in the right hands its offering of reach, forensic targeting and trackability is at the heart of a successful, holistic campaign. We only work with those who are audited and IAB Gold Standard, as well as being certified with JICWEBS for brand safety and fraud prevention. We also have a direct relationship with Integral Ad Science to ensure the best safety and fraud prevention for your brand. It means you can enjoy all the benefits this channel has to offer whilst we ensure your campaigns are viewed by humans in a brand-safe environment.

Industry Awards

Whilst our role is to deliver on service and results, being recognised within the industry for our work through awards is a great accolade and one that we are immensely proud and humble of at the same time.

All Nippon Air

To raise brand awareness of All Nippon Airways (ANA) as Japan’s largest and only 5-star airline for their London to Tokyo route and communicate this to potential guests.

  • 800% increase in EMEA routes to japan
  • ANA is growing four times faster internationally than it’s main competitor.
  • 8.2% increase in European passengers since 2018.
  • 5.1% increase in total revenue in the last year

Shared Ownership Week 2023

A decade ago, The Media People identified the remarkable advantages of Shared Ownership.

  • Our Content Was Seen Over 11 Million Times… And Heard Almost 7 Million Times.
  • 18.3 Million Impressions Delivered Offline And Online.
  • 20,000 New Website Visits To Our Shared Ownership Week Website.
  • 22,669 Leads Generated.
  • 553,000 3 Second Video Views.
  • £155,000 Media Investment… With An Additional £46k + Media Value.

Avis

Although the campaign pushed Avis away from the kind of messaging traditionally seen in the sector, it was worth the risk.

  • 17.4% AVERAGE AD RECALL ACROSS THE FIVE MARKETS
  • 185,000 NEW APP USERS
  • 14% BOOST TO BRAND CONSIDERATION
  • 7X INCREASE IN WEB CAR QUOTES IN IN CITIES WHERE THE ADS RAN

Spill the tea with Churchill Living

Following the Churchill Promise Christmas Campaign, we wanted to continue to hear from the Owners of Churchill Retirement Living.

  • 28.5K organic social views
  • 1.2k organic engagement
  • 141% increase in organic website traffic
  • 727k impressions
  • 18k clicks

L&Q PricedIn Case Study

The campaign continued to generate the high levels of leads L&Q had been enjoying but by building a more accurate picture of the target audience it meant those leads were now much more likely to be eligible for Shared Ownership. The process became more time and cost efficient for L&Q.

  • 90% OF APPLICANTS ELIGIBLE FOR SHARED OWNERSHIP